Testimonials

This book will help you steer your organization through an ever more challenging business environment - to thrive, not just survive.
Tom Falk, CEO, Kimberly-Clark Corporation

"Improve Your Marketing to Grow Your Business" not only frames the business growth challenge for us but completes the set of actions we need to take to respond to the challenge. We learn that we have to transform our organizations around our customers and coordinate our internal units in their direction. This is a great book.
Jay Galbraith

"Improve Your Marketing to Grow Your Business" will allow you to stop re-inventing the "marketing" wheel every year to coincide with the budget process or strategic plan update and actually give you a road map to drive your brand's growth.
John Healy, President and CEO, PRIMIS Marketing Group

Demand generation has evolved towards market research-oriented campaigns. The days of marketing by ‘gut feeling’ are gone, replaced by metrics and processes designed to drive profitability. "Improve Your Marketing to Grow Your Business" provides an in-depth look at this marketing transformation, and a strong case for marketing accountability. This is a must-read for anyone involved in demand generation!
David Verklin, CEO of Carat Americas, Chairman of Carat Asia Pacific

Organic growth is a critical component to the overall success of virtually any business enterprise. Declaring growth important is never, by itself, enough. "Improve Your Marketing to Grow Your Business" provides answers about "How to get it done" using process, creativity, metrics and collaboration, and changing the Company culture to one that believes Marketing is no longer a function, but is a core competence for success.
Frank Tataseo, Chief Operating Officer, The Clorox Company

To have a seat at the table, marketing must be armed with facts, backed by a highly productive and effective set of business processes and systems. This book goes well beyond marketing science as a boutique capability - it's a recipe for companies to integrate demand generation and business system alignment for reliable corporate growth.
David Bradley, former CMO, Corbis and Senior Marketing Executive at SAP and IBM

In a great service to our industry, Hunter Hastings shows how some of the leading global marketers are thriving as digital delivery of information and the individual addressability of consumers invalidate conventional approaches to marketing. The interviews and case studies should be required reading for all marketing professionals.
Bob Liodice, President, Association of National Advertisers

Leveraging innovative enabling technologies to harness the immense power of shopper and retailer information in driving smarter, faster decisions is what will separate the leaders from the followers. "Improve Your Marketing to Grow Your Business" finally brings the science of marketing to the fore. Combining sound business theory with "how to" examples, Hunter Hastings has provided a must read bible for today's marketing change agents.
Andrew Salzman, Chief Marketing Officer, Information Resources, Inc

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