Authors

Hunter Hastings is the co-founder and CEO of EMM Group (www.emmgroup.net), an enterprise marketing management consulting firm that helps clients unleash growth by applying best practice-based marketing processes and marketing technology.

Hastings spent many years managing brands at Procter & Gamble and Stroh Brewery. Capitalizing on this experience, he has led innovative marketing consulting practices around the world, ultimately founding the revolutionary marketing approach now called enterprise marketing management.

Hastings' consulting clients have included Kimberly-Clark, VISA International, Microsoft, Clorox, Gillette, Yahoo!, Kraft, Pepsico, Hewlett Packard, AT&T, Brown-Forman, Unilever and Michelin.

Jeff Saperstein is an author and university instructor at San Francisco State University College of Business.